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Use and Re-use: Inspiring Loyalty

June 22, 2016

A purchased service or product is great but businesses aren’t built on one hit wonders. Companies need to ensure repeat business in order to build a stable, sufficient turnover - but how can brands inspire customers to keep them coming back? Providing a quality product or service and meeting the customers’ needs go a long way to defining whether they remain a customer. Going that extra mile. . .


Influencing the decision to purchase

May 23, 2016

Having decided on a preference for one brand, product or service over another, the customer will then look to purchase - the third stage of the customer journey.  However, even at this stage ‘moments of truth’ still exist and much can go wrong if the interaction is not managed correctly. Brands should ensure the path to purchase is as easy as possible, providing a suitable amount of inform. . .


Becoming the preference

April 22, 2016

Once a customer is aware of the brand, marketing efforts should be focused on ensuring the customer chooses to purchase from you, over the potentially several other brands they have also been exposed to. Your competitors are employing customer experience tools too after all. Brand preference is almost directly correlated to brand experience – together, the two have a defining impact on customer. . .


Driving brand awareness

March 22, 2016

An outstanding customer experience is key to impacting business results, and as such every customer touchpoint along the journey to purchase must be foreseen and the action implied for the consumer always relevant and seamless. However, in order to achieve success, the business must first start at the very beginning and analyse its ability to provide a positive experience throughout the customer j. . .


The consumer journey – an insight into purchasing behaviour

December 16, 2015

This will be the first in a series of blog posts dedicated to the customer journey. Throughout the five part series we will walk you through the stages of customer engagement with brands and how those various touchpoints can dictate the success or failure of a business. The blog series will then be converted into a white paper to be downloaded and shared - providing a guide to customer purchasing . . .


Leader or laggard, how omnichannel savvy are you?

September 25, 2015

There have recently been a number of industry publications sharing interesting insights on the ever-growing omnichannel trend. In examining the role of omnichannel, there are a number of things marketers should think about, such as: How will physical and digital channels change in strategic importance in the next year? How far advanced are retailers in integrating physical and digital channe. . .


How digital marketing operations can transform business

August 11, 2015

New digital tools and data are an increasingly strong opportunity for marketers to improve their marketing operations and achieve customer-centric strategies. These new insights allow organisations to be attuned to their customers’ needs and create effective and measurable marketing campaigns.     Last month, McKinsey released a publication on digital marketing operations . . .


Why Omni-channel is a key success factor for growth in retail

July 7, 2015

  For the third year, the KPMG and The Consumer Goods Forum survey of senior consumer manufacturing and retail executives has been released: “To stand still is to fall behind: 2015 Global Consumer Executive Top of Mind Survey” is an instructive wealth of information for manufacturers and retailers about the reality of the international market for this particular sector catching up an e. . .


What recent industry announcements around mobile search mean for brands with a network of stores

June 18, 2015

Bruno Berthezene, Country Manager, Solocal Group UK   There has been recently a flurry of announcements around mobile and local search. It therefore seems like an excellent time to discuss these announcements and analyse what they mean and why they are important for brands with a network of stores, dealers, branches or stockists.   Google recently announced that more Google . . .


Why brands need to embrace sophisticated technologies to stay ahead of the creative game

February 18, 2015

Brands are increasingly recognising the importance of creativity and its power to influence market share. This has led to a growing trend of creative competiveness, which has seen brands vying to outdo each other in their quest to be seen as the most original. This sudden rush to gain a reputation for being cool and innovative has been supported by disruptive ads, enhanced digital experiences, buz. . .


Digital marketing trends – What to look out for in 2015!

December 9, 2014

Written by Bruno Berthezene, Country Manager at Solocal Group UK - Tuesady 16th December From multiscreen to ubiquitous internet devices The recent years have seen the rise of the multiscreen / multi-device trend: from desktop through laptop, console, mobile, tablet to phablet, each UK consumer uses an increasing number of devices sometimes simultaneously (second screen, third screen). Mobile . . .


How to use personal shopping to drive footfall to your stores and provide an exceptional customer experience

November 18, 2014

Whilst personal shopping was once traditionally reserved for high-end, designer outlets, it has proven to be such an effective tool for brands that an increasing number have now introduced the service. As well as driving footfall to bricks-and-mortar stores, personal shopping services help to increase order value, drive customer conversion, build a stronger relationship between customer and brand . . .


Re-thinking the shoppers’ journey: how luxury and fashion brands can increase foot traffic

November 18, 2014

Today, most of us go online to research products before we go in-store – especially when buying high end goods. As a result, brands and retailers need to ensure that they provide consumers with all the relevant information they need to make their purchase decision both online and offline. Luxury and fashion brands in particular are trying hard and invest a lot of resources in communicating and l. . .


Bridging The Gaps On The Customer Journey

October 14, 2014

Every day we take part in a journey. It doesn’t require train or bus tickets and we don’t need to make sure there is enough petrol in the car. The journey that I am referring to is the one that billions of us as consumers make when we decide or find the need to purchase something. It is the customer journey. Unfortunately, similarly to some of our other travel experiences, many of us have l. . .


Solocal Blog Introduction

August 20, 2014

Welcome to the first post of Solocal Group UK’s blog, designed to offer brands and businesses insight and advice on how to navigate today’s digital landscape and turn online traffic into in-store custom. Whilst statistics show that 88% of consumers research a product online before buying, converting online searches into in-store sales can often prove challenging for brands, retailers and se. . .


How webrooming and omnichannel retail is bringing customers back in-store

August 20, 2014

There has been an undeniable change in people’s buying habits in recent years, with how consumers choose to buy and research products evolving as technology does. Armed with smartphones and tablets, consumers now have access to multiple retail channels throughout the entire customer journey, prompting retailers to adapt to accommodate this. The extent in which retailers have begun to do this . . .