Solocal Blog Introduction
Welcome to the first post of Solocal Group UK’s blog, designed to offer brands and businesses insight and advice on how to navigate today’s digital landscape and turn online traffic into in-store custom.
Whilst statistics show that 88% of consumers research a product online before buying, converting online searches into in-store sales can often prove challenging for brands, retailers and service providers. As an innovative provider of digital marketing solutions, Solocal Group exists to solve this challenge. Its solutions enable brands and businesses to drastically improve their revenues, by connecting customers with brands along the online to in-store customer journey. It has extensive experience in Europe, supporting over 650,000 local and national advertising customers, and has recently launched Solocal Group UK; a dedicated UK subsidiary, designed to bring Solocal Group’s expertise to the British market.
Solocal Group UK specialises in multichannel digital marketing, and employs three key tactics to help improve businesses’ revenues:
- dynamic global advertising campaigns across mobile, tablet and online platforms
- a cross-channel store locator service
- a real-time online booking system
It takes the time to understand what matters to consumers, meaning that it is able to create excellent campaigns which connect retailers to their customers, yielding fantastic results.
This blog will share Solocal Group’s tips for driving customers from web to store, with the first post looking at the concept of ‘webrooming’, examining the impact online research has on in-store sales, and what retailers can do to capitalise on this growing trend.