Solocal Group UK’s Local Ideas Blog wins major prize at prestigious UK Blog Awards
Blog deemed to be ‘most innovative’ by a panel of leading industry experts following an immensely popular public vote
London, United Kingdom, 22 April 2015 – Solocal Group UK, a leading provider of marketing solutions for the online to in-store customer journey, has scooped a top prize at the UK Blog Awards, after the company’s Local Ideas blog won in the ‘most innovative’ category.
After an initial public vote in which a record-breaking 42,000 public votes were cast, Solocal Group UK faced a panel of expert judges and tough competition from ten other finalists. Each blog was judged on its design, style, content, marketing and usability, before Local Ideas was announced as the overall winner at Friday’s ceremony.
Launched in July 2014 by Solocal Group UK, Local Ideas brings together the business community by providing a platform for creative initiatives and inspiration in retail and service organisations.
With multiple contributions published weekly across 26 business sectors, the blog enables professionals to share success stories and creative ideas surrounding a wide variety of innovations, which impact positively on the customer experience. These innovations include the use of new technologies, fresh marketing initiatives, disruptive retail concepts, inventive in-store services and forward-thinking advertising campaigns.
Local Ideas also highlights the ROI achieved by businesses, allowing visitors to see the positive impact adopting a creative approach can have, whether this in the form of an increase in sales, profits, or customer satisfaction ratings.
Solocal Group UK’s country manager, Bruno Berthezene, commented:
“After being shortlisted for two categories at the UK Blog Awards, we’re delighted to have been awarded the prize for the most innovative blog. We pride ourselves on providing a source of inspiration for companies who really want to stand out in the market, and so we’re honoured to have our passion for innovation recognised by receiving such as prestigious award.”
Solocal Group aims to help brands and retailers take advantage of the influence digital media has on in-store sales, combining online content, advertising, geolocation and transactional services that connect customers to brands.
For more information about Solocal Group’s upcoming activity in the UK, please visit: uk.solocalgroup.com.
PR contact for Solocal Group
Meera Trivedi/ Katie Finn
+44 (0)207 751 4444