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Solocal Group UK appointed by Oasis, the contemporary fashion brand, to develop dynamic online booking service

Bruno Berthezene

Bruno Berthezene

November 18, 2014

As part of the nationwide launch of Oasis’ ‘My Personal Stylist’ service,customers can now book styling appointments online in real-time, improving customer satisfaction and driving footfall to Oasis stores.

London, United Kingdom, 18th November 2014 – Solocal Group UK, market leader in cost effective multichannel marketing, has today announced that its online booking solution, Timendo, has been selected by leading fashion retailer Oasis to launch the brand’s My Personal Stylist service nationwide.

Utilising Solocal Group’s s industry-leading platform, Oasis has launched a dynamic online booking serv

ice enabling online customers to book in-store personal shopping appointments 24 hours a day.

Whilst one-to-one personal shopping appointments have traditionally only been offered by luxury fashion retailers, in launching the My Personal Stylist service, Oasis customers are able to benefit from a uniquely personalised shopping experience in store. Via Solocal Group’s real-time appointment booking platform, visitors to Oasis’ website can book a consultation with a personal stylist in 15 stores across the UK and Ireland. The platform also lets each store control their own calendar, allowing them to manage stylists’ timetables and arrange appointments convenient to both Oasis and the customer.

Consumer needs are at the heart of the My Personal Stylist service, encouraging customers to engage with the brand in new ways, helping to drive customer conversion, increase order value, raise store footfall and boost brand loyalty, all while directly improving the overall consumer shopping experience.

Briony Garbett, Head of Customer Experience and E-commerce at Oasis, commented;

We’re thrilled to be partnering with Solocal’s Timendo to launch Oasis’ My Personal Stylist service nationwide. Oasis is well known for embracing innovative omni-channel initiatives to respond to the ever evolving shopping needs of our customers. Offering a 24/7 online booking facility that can be directly managed by our individual stores, demonstrates our commitment to delivering a successful and comprehensive customer journey.

Bruno Berthezene, Solocal Group UK Country Manager commented:

My Personal Stylist is a real innovation for the high street and for customer service, and we’re delighted to have been chosen by Oasis to develop this exciting new platform. By deploying a personal shopping experience which can be booked online in real-time, Oasis really stands out in the market, and we’re excited to see the great results the platform looks set to generate.

Solocal Group aims to help brands and retailers take advantage of the influence digital media has on in-store sales, combining online content, advertising, geolocation and transactional services that connect customers to brands.

PR contact for Oasis

Lindsay Butcher, Oasis PR Manager
0207 452 1100 /
Press Portal:

PR contact for Solocal Group

Lucy Mulvin / Katie Finn
Liberty Comms
+44 (0)207 751 4444