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Digital Marketing Lexicon

Welcome to the Digital Marketing Lexicon where definitions of digital marketing concepts can be found.

Click on any of the words below to find out the meaning and definition.

 

ABCDEFG – H – I – J – K – LMN – O – P – Q – RST – U – V – W – X – Y – Z –


 

Advertising Attribution

Advertising attribution or attribution modelling identifies the key events on the customer’s journey that …

 

Appointment booking

Online appointment booking (also called appointment scheduling)  tools are software …


 

Branded Content

Branded content is an editorial content produced by a company to promote …

 

Brand Engagement

Brand engagement, also called customer engagement, is the process of connecting a brand with…

 


 

Click & Collect

Click & collect is an online shopping facility enabling customers to reserve or buy …

 

Customer Experience

Customer experience is the entirety of all feelings and interactions that a customer has …

 

Customer Journey

The customer journey is the path that follows a customer from touchpoint” to touchpoint…


 

Data

Data is the set of all values either quantitative or qualitative that could be exploited…

 

Display Advertising

Often referred to as banners , display advertising is a major type of digital …

 

Drive-to-Store (Drive Footfall)

Drive-to-store designates the strategy and  the set of tools enhancing web-to-store behavior…


 

Express Delivery

More and more, customers have growing expectations concerning the delivery options …


 

Footfall (Foot Traffic)

Footfall is the measure of the number of consumers entering a certain shopping area or shop…


 

Gap : Customer Journey Gap

By opposition to the “seamless experience” concept, the customer journey gaps …


 

Local Brand Engagement

Local brand engagement, also called local customer engagement, is the process of connecting…

 

Local Search

Local brand engagement, also called local customer engagement, is the process of connecting…

 

Local SEO

Local SEO is the practice enabling a better ranking on search engines for a given…


 

Marketing Automation

Marketing technique based on softwares and webservices allowing to program campaigns …

 

Mobile Payment

Mobile payment or m-payment, are all the solutions enabling to transfer money to a third …

 

Mobile To Store

Mobile-to-store is a consumer behavior belonging to the web-to-store phenomena. It is any …

 

Multiscreen/Multi-device

Multiscreen/Multi-device applies to any information available on different types of devices…


 

Native Advertising

Native advertising is a form of online advertising that emphasizes a content consistent with the…


 

Personal Shopping

Personal shopping is a tailor-made experience for customers. The idea of such…

 

Personalisation Marketing

Personalisation marketing lies in the fact of tailoring the content of a website to the profile of a viewer…

 

Phygital

Contraction of “physical” and “digital”, the Phygital concept defines the business initiatives aiming to rethink the in-store experience …

 

Pretargeting

Pretargeting can be defined as pushing ads with messages based on a customer higher propensity to purchase a product/service…

 

Product Locator

A product locator, in a very comparable manner to the store locator, enables a consumer to know if a product…


Retargeting

Retargeting is the process of submitting personalised marketing levers (banners, e-mails, etc.) to …


 

Seamless Customer Experience

Talking about seamless customer experience is talking about a goal to achieve a perfectly fluid customer…

 

SEO (Search Engine Optimisation)

Search Engine Optimisation (SEO) is the process of maximising the visibility of a web page on…

 

Sharing economy

Sharing economy can be defined as the set of all business models fostering a collaborative consumption of goods …

 

Store Locator

A store locator is an online service allowing the customer to localize a point of sales and find all relevant…

 

Storytailing

Contraction of “storytelling” and “retailing”, the storytailing concept describes an underlying trend…

 


 

Time-Based Display

Display advertising are most commonly sold per impression (CPM), click (CPC) or action (CPA). However…

 

Touchpoint: Customer touchpoints

A touchpoint is any place or event where an interaction between the customer and a…

 

Tracking

Tracking is a dynamic analysis of the efficiency of a company’s communication over customers. Tracking is…


 

Web-To-Store

Web-to-store designates the phenomenon in which a consumer gathers information online before visiting…