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Display Advertising – Definition

What is display advertising?

Often referred to as banners , display is a major type of digital advertising that can include text, logos, pictures, video or rich media. Display advertising can be attributed to a 90’s company called AT&T that launched the first banner on the web magazine hotwired.com, now known as “WIRED”. It’s main business models are CPM (cost per thousand impression) and CPC (cost per click) but can also be CPL (cost per lead) and CPA (cost per action). An emerging business model relies in time-based offerings.

Learn more about Solocal Group’s display advertising offerings.

 

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