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Real Business – 5 ways retailers can harness new technology to increase footfall in stores

Michael Hayward

February 28, 2014

Real Business

Almost 90 per cent of UK retail purchases still take place in physical stores today – and contrary to what many had predicted, online commerce has not signed the death warrant of shops and stores.

But retail brands are increasingly learning how to leverage digital tools to drive in-store sales, from providing information (store locators, product locators), to preparing a sale by allowing customers to book a product or an appointment online, to paying for their purchase ahead of time with “click & collect.”

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