Shoppers are spending money on groceries in a growing number of ways. So how do you make the most of a complex opportunity… . . .
In The News
Bruno Berthezene, country manager at Solocal Group UK, shares his 5 key tips for implementing a highly effective local SEO strategy for brands with multiple locations, which have generated excellent results for leading brands such as Kérastase and Tag Heuer. READ FULL ARTICLE. . .
Yesterday, the much discussed changes to Google’s algorithm came into effect, with the search engine giant expanding its use of mobile-friendliness as a ranking signal. With 69 percent of UK shoppers becoming “frustrated” with sites that are not optimised for mobile, it’s not surprising to see why Google has opted to make this change. Google’s changes to its algorithm may prove to . . .
Retail Gazette – How Kérastase drove sales conversion, generated leads and enhanced the customer experience
Luxury haircare brand Kérastase historically built its distribution through a select network of 40,000 hair salons in 75 countries but while the brand was deploying e-commerce directly to the consumer, how could it drive customers to its independent professional’s salons and promote stylists’ expertise too? The question was asked in 2012, and before long, communications company Solocal Gr. . .
The rise of digital technologies has undoubtedly prompted a change in people’s buying habits with how consumers choose to buy and research products evolving alongside technology. The development of mobile and online platforms has resulted in consumers webrooming, a trend that’s gaining rapid momentum, with approximately 70% of consumers aged 18 to 67 actively adopting the practice.. . .
Multichannel marketing firm Solocal Group has revealed that its dynamic appointment booking solution has hit the 50m appointment bookings landmark, since its launch in 2006. More than 20m of those were booked during 2014, with 33 per cent (6.6m) booked on mobile and an additional 11 per cent (2.2m) on tablets. An appointment is booked on the Solocal platform every two seconds, and during 2014,. . .
Retail Gazette – How to maximise the success of click and collect whilst improving the customer journey
With Christmas just around the corner, brands are looking to maximise sales opportunities and drive as many people as possible to retail outlets. This festive season, click and collect services look set to be a vital tool in their arsenals, with recent research by eBay and analysts Conlumino predicting that the average click and collect services will generate an additional £1.15 billion for ret. . .
People are spending more time connected to mobile devices, particularly smartphones. At the same time customers expect their preferred brands to be able to answer every question they may have during their shopping journey and beyond; they want this information available anytime, anywhere and on any device. Unfortunately not all brands are addressing the consumer desire and expectation for mobi. . .
Fashion retailer Oasis this week announced the appointment of multi-channel marketing company Solocal Group, to launch ‘My Personal Stylist’ - its personalised shopping service. Through Solocal’s real-time booking platform Timendo, Oasis customers can now arrange in-store personal shopping appointments 24 hours a day, 7 days a week. Visitors to Oasis’ website will be able to book a . . .
Solocal Group UK's Timendo solution has been selected by Oasis as it launches its My Personal Stylist service. Visitors to Oasis’ website can book a consultation with a personal stylist in 15 stores across the UK and Ireland; the platform also lets each store control their own calendar. READ FULL ARTICLE . . .
Oasis has set up an online booking service enabling customers to make in-store personal styling appointments at any time of the day or night. Visitors to the Oasis website can use the real-time appointment booking platform, provided by Solocal Group, to set up a consultation with a personal stylist in 15 stores across the UK and Ireland. The platform lets each store control their own calend. . .
Womenswear retailer Oasis has launched an online personal stylist booking facility, which allows its customers to choose a store in which to receive the service. High street fashion retailer Oasis has launched an e-booking service that allows its online customers to organise in-store personal shopping appointments 24 hours a day. The 'My Personal Stylist' service has been rolled out as the . . .
Fashion retailer Oasis has opened an online booking service, designed to let online customers book in-store personal shopping appointments 24 hours a day. The My Personal Stylist service lets visitors to Oasis’ website book a consultation with a personal stylist in 15 stores across the UK and Ireland. It also lets each store control its own calendar and allows them to manage their sty. . .
Whilst the majority of purchases today are still made in-store, buying decisions are increasingly impacted by the online and multichannel presence of the retailer or brand. The main question is, how can fashion and luxury brands best optimise their overall presence across multiple channels, from online to mobile, to drive traffic in-store? Recent market insights have shown that many brands sti. . .
Masterclassing – How do retailers ensure a seamless customer experience from online research to in-store purchase?
There has been an undeniable change in people’s buying habits in recent years, with how consumers choose to buy and research products evolving as technology does. The rise of mobile and online technology has had a huge impact on consumer behaviour, and the surge in the number of smartphone and tablet users has led to an ever- increasing number of consumers who research products online bef. . .
In this digital age, the ways in which people consume content has changed. The evolution of mobile technology has resulted in multiple channels in which brands and businesses can communicate with consumers. As a result, marketers need to be creative to ensure their campaigns and ongoing initiatives stand out in the mass of information now available. Marketers who build a real understanding . . .
A new display ad commission model which allows advertisers to only pay publishers when users surpass a certain amount of time on their site has been launched. Guaranteed Visit Duration from Solocal Group, a provider of display ad solutions, gives brands access to a different kind of banner ad space across 50,000 sites. From there, whether or not they pay for their clicks will rest on the am. . .
Horyzon Media, the display advertising arm of Solocal Group, has launched Guaranteed Visit Duration to improve its performance-based campaigns for brands and advertisers. The offering will be available internationally, and is already being implemented by a number of major brands including Mattel, Garnier, Maybelline and Bayer Bepanthen. The solution deploys banner ads as usual on over 50,000 . . .
According to reports, Amazon is set to open its first bricks-and-mortar store in New York City in time for the holiday season. The Wall Street Journal claims that the online retailing giant will launch its first physical shop in Manhattan, specifically 7 West 34th Street – a location that has a staggering footfall thanks to its proximity to the Empire State Building, which attracts over 4 m. . .
Personalisation promises to get the right communications to the right people at the right time. But upon closer inspection, most personalisation efforts actually tend to focus on the first two components and overlook the final aspect – time. Yet it is this characteristic that could ultimately prove to be the most powerful. “Immediately reacting to customer behaviour on the site in. . .
Personalised marketing has evolved rapidly in recent years. Initially, personalisation communications took the form of a stock email with a category field that could be tailored to the customer’s name – ‘Dear Bob’ certainly being an improvement on ‘Dear Valued Customer’. But this has, of course, become commonplace, and a recent survey about marketing messages conducted by Lyr. . .
International music streaming service Deezer has partnered with Horyzon Media to sell display advertising space across its desktop, mobile and tablet apps. Horyzon, the display advertising arm of multichannel marketers Solocal Group secured the exclusive contract following a competitive pitch and will support Deezer’s digital advertising sales across Europe, excluding France. Deezer cu. . .
The Drum – Music streaming service Deezer tasks Horyzon Media with supporting digital advertising sales
Music streaming service Deezer has appointed Horyzon Media to boost its ad revenue. Following a competitive pitch, Horyzon Media secured the exclusive contract to sell display advertising space across Deezer’s desktop, mobile and tablet apps – which has over 30 million users. Deezer offers advertisers a range of formats such as app masthead, homepage takeover, sponsored cards, au. . .
GMA – Strategies by L’Oréal, Fendi, Clarks and Tag Heuer to drive in-store sales: showcased at event
Thirty-nine per cent of offline sales are influenced by online browsing, case studies showcased at a recent fashion event have showed. Multichannel marketing firm, Solocal Group UK, revealed the top trends in digital strategy being leveraged by major fashion and luxury retailers to convert online researchers to in-store customers. Showcasing presentations and case studies from L’Oréal. . .
A recent fashion, luxury and omnichannel event gave a peek into retailer strategies to drive in-store sales. Focusing on strategies to convert online researchers to instore customers, top fashion and luxury retailers like L’Oréal, Fendi, Clarks and Tag Heuer gathered in London to discuss the current gap between online and offline purchasers. READ FULL ARTICLE. . .
L’Oreal is stepping up production of its own content as it puts in place plans to create a “content factory” for its professional hair care product brand Kérastase and make-up company Shu Uemura. Benoit Delporte, e-commerce and digital marketing manager for the brands, told The Drum that L’Oreal worked closely with YouTube to gain insight into the platform and decided to create mor. . .
London has strengthened its claim to be Europe’s “silicon capital” by attracting record numbers of foreign technology firms. A total of 90 overseas tech companies based themselves here last year, up from the previous high of 88 in 2012, according to figures from Mayor Boris Johnson’s inward investment agency. About half the new tech companies were from America and most of the res. . .
Market Research World – How UK Retailers Are Harnessing Trends In “ Bricks and Clicks ” To Increase Footfall
Almost 90 percent of UK retail purchases still take place in physical stores today – and contrary to what many had predicted, online commerce has not signed the death warrant of shops and stores. However, retail brands are increasingly learning how to leverage digital tools to drive in-store sales, from providing information (store locators, product locators), to preparing a sale by allowing. . .
The UK high Street has taken a battering in the last decade, and accusatory fingers have pointed to ecommerce as the main culprit. While it may have contributed, what we’re realising is that digital technology isn’t killing the traditional retail experience, for all its convenience, but people often favour the real-wo READ FULL ARTICLE. . .
Headlines declaring the death of the High Street aren’t just premature, they’re inaccurate. There’s no doubt that the rise of online shopping has choked off a lot of small shops that can’t afford to compete with the likes of online competitors like Amazon. But Solocal UK MD Bruno Berthezene says that needn’t be the end of the story. Solocal started out as a Yellow Pages-like printed . . .
Fresh Business Thinking – How UK Retailers Are Harnessing Trends In “Bricks and Clicks” To Increase Footfall
Almost 90 percent of UK retailers' purchases still take place in physical stores today - and contrary to what many had predicted, online commerce has not signed the death warrant of shops and stores. However, retail brands are increasingly learning how to leverage digital tools to drive in-store sales, from providing information (store locators, product locators), to preparing a sale by allowi. . .
Almost 90 per cent of UK retail purchases still take place in physical stores today - and contrary to what many had predicted, online commerce has not signed the death warrant of shops and stores. But retail brands are increasingly learning how to leverage digital tools to drive in-store sales, from providing information (store locators, product locators), to preparing a sale by allowing cu. . .