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.rising – How to: Convert online searches into in-store sales

Thibaud Leblanc

Thibaud Leblanc

February 9, 2015

 

.rising

The rise of digital technologies has undoubtedly prompted a change in people’s buying habits with how consumers choose to buy and research products evolving alongside technology.

The development of mobile and online platforms has resulted in consumers webrooming, a trend that’s gaining rapid momentum, with approximately 70% of consumers aged 18 to 67 actively adopting the practice. However, following the recent news that consumers are increasingly choosing to shop online rather than in bricks and mortar stores, it’s clear that multichannel retailers need to do more to respond to the challenge posed by online outlets, and adopt strategies to convert online searches into in-store footfall…

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