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Digital Marketing Magazine – Mobile is a must

Thibaud Leblanc

Thibaud Leblanc

April 22, 2015

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Yesterday, the much discussed changes to Google’s algorithm came into effect, with the search engine giant expanding its use of mobile-friendliness as a ranking signal. With 69 percent of UK shoppers becoming “frustrated” with sites that are not optimised for mobile, it’s not surprising to see why Google has opted to make this change. Google’s changes to its algorithm may prove to be a valuable call to arms for brands; recent research from the Internet Advertising Bureau (IAB) found…

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