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Essential Retail – Fashion retailer Oasis links channels with personal stylist service

Bruno Berthezene

Bruno Berthezene

November 18, 2014

essential retail

Womenswear retailer Oasis has launched an online personal stylist booking facility, which allows its customers to choose a store in which to receive the service.

High street fashion retailer Oasis has launched an e-booking service that allows its online customers to organise in-store personal shopping appointments 24 hours a day.

The ‘My Personal Stylist‘ service has been rolled out as the womenswear brand looks to drive customer conversion, increase order value and boost store footfall.

Oasis’s new service represents the latest example of a retailer finding a way to merge its separate channels and ensure it is offering a joined-up approach to serving customers. Indeed, Ikea’s business solutions manager Lars Gunnarsson said last week that retailers need to stop thinking in channels because it is not something that shoppers themselves consider when making a purchase with a brand.