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Mobile Marketing – Horyzon Media Partners with Music Streaming Service Deezer

Michael Hayward

July 9, 2014

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International music streaming service Deezer has partnered with Horyzon Media to sell display advertising space across its desktop, mobile and tablet apps.

Horyzon, the display advertising arm of multichannel marketers Solocal Group secured the exclusive contract following a competitive pitch and will support Deezer’s digital advertising sales across Europe, excluding France.

Deezer currently has 16m active users, 5m of them paying subscribers, in more than 180 countries, and hosts 30m tracks for streaming. Horyzon will use the various formats Deezer can offer, such as masthead, homepage takeover, sponsored cards and audio break ads, to deliver localised and targeted campaigns to its users.

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