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Market Research World – How UK Retailers Are Harnessing Trends In “ Bricks and Clicks ” To Increase Footfall

Michael Hayward

May 5, 2014

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Almost 90 percent of UK retail purchases still take place in physical stores today – and contrary to what many had predicted, online commerce has not signed the death warrant of shops and stores. However, retail brands are increasingly learning how to leverage digital tools to drive in-store sales, from providing information (store locators, product locators), to preparing a sale by allowing customers to book a product or an appointment online, to paying for their purchase ahead of time with “click & collect.”

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