PerformanceIN – New Ad Metric Affords Payout on Duration of Site Visit
A new display ad commission model which allows advertisers to only pay publishers when users surpass a certain amount of time on their site has been launched.
Guaranteed Visit Duration from Solocal Group, a provider of display ad solutions, gives brands access to a different kind of banner ad space across 50,000 sites. From there, whether or not they pay for their clicks will rest on the amount of time a user spends on their landing page, which is determined before the interaction is made.
Talking to PerformanceIN, Adrien Lepage, global sales director at Solocal Group, claimed the new payout structure takes inspiration from another of the company’s services – entitled double-click – which only triggers a payout once users have interacted with an ad and an element of the landing page.