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Retail Gazette – Personal shopping services are improving

Bruno Berthezene

Bruno Berthezene

November 20, 2014

Retail gazette

Fashion retailer Oasis this week announced the appointment of multi-channel marketing company Solocal Group, to launch ‘My Personal Stylist’ – its personalised shopping service.

Through Solocal’s real-time booking platform Timendo, Oasis customers can now arrange in-store personal shopping appointments 24 hours a day, 7 days a week. Visitors to Oasis’ website will be able to book a consultation with a personal stylist across 15 flagship stores in the UK via Timendo. The online booking solution also lets each store control their own calendar in order to arrange appointments convenient for both the personal shopper and the customer.

Oasis does well in embracing omni-channel initiatives, from 90 minute and nominated time slot deliveries to mobile gift vouchers, it offers a fairly enriched shopping experience. Now the contemporary fashion brand has directed attention to its personal shopping service.

Personal shopping services have been a longstanding preserve of high-end retailers and department stores, now non-luxury brands are adopting the concept to deepen connections with customers and drive sales.

Mirroring the mood of nightclub and gentleman’s clubs’ atmospheres, brands like Selfridges and even premium shopping destination Westfield, have invested a considerable amount on personal styling environments for shopping and socialising