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Retail Gazette – How Kérastase drove sales conversion, generated leads and enhanced the customer experience

Thibaud Leblanc

Thibaud Leblanc

February 17, 2015


Luxury haircare brand Kérastase historically built its distribution through a select network of 40,000 hair salons in 75 countries but while the brand was deploying e-commerce directly to the consumer, how could it drive customers to its independent professional’s salons and promote stylists’ expertise too? The question was asked in 2012, and before long, communications company Solocal Group provided an answer.

Solocal Group implemented a section into Kérastase’s website which would allow consumers to locate salons and learn more about…