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GMA – Strategies by L’Oréal, Fendi, Clarks and Tag Heuer to drive in-store sales: showcased at event

Michael Hayward

June 23, 2014


Thirty-nine per cent of offline sales are influenced by online browsing, case studies showcased at a recent fashion event have showed.

Multichannel marketing firm, Solocal Group UK, revealed the top trends in digital strategy being leveraged by major fashion and luxury retailers to convert online researchers to in-store customers.

Showcasing presentations and case studies from L’Oréal, Fendi, Clarks and Tag Heuer, the recent Solocal UK event demonstrated the current gap between online and offline purchasers. It also highlighted the power that digital strategies, including SEO, online store locators, data capture and social media have to influence in-store purchases, and the success that Solocal’s solutions have achieved for clients.