PerformanceIN – New Ad Metric Affords Payout on Duration of Site VisitOctober 20, 2014
A new display ad commission model which allows advertisers to only pay publishers when users surpass a certain amount of time on their site has been launched.
Guaranteed Visit Duration from Solocal Group, a provider of display ad solutions, gives brands access to a different kind of banner ad space across 50,000 sites. From there, whether or not they pay for their clicks will rest on the amount of time a user spends on their landing page, which is determined before the interaction is made.
Talking to PerformanceIN, Adrien Lepage, global sales director at Solocal Group, claimed the new payout structure takes inspiration from another of the company’s services – entitled double-click – which only triggers a payout once users have interacted with an ad and an element of the landing page.
Solocal Group Enhances Display Ads with Guaranteed Visit DurationOctober 16, 2014
Horyzon Media, the display advertising arm of Solocal Group, has launched Guaranteed Visit Duration to improve its performance-based campaigns for brands and advertisers.
The offering will be available internationally, and is already being implemented by a number of major brands including Mattel, Garnier, Maybelline and Bayer Bepanthen.
The solution deploys banner ads as usual on over 50,000 related websites, but brands and retailers are only charged when a visitor has clicked on the ad and stayed on the landing page for an agreed duration, which can be anything from five seconds to a minute or even longer. This guarantees a certain level of engagement with the site, and therefore a better connection with the consumer.
The offering is fully customisable and does not require any additional technical knowledge from agencies or marketers, and so is easily implemented on both new and existing campaigns.
“The launch of Guaranteed Visit Duration signifies the continued growth of our international display advertising offerings,” said Adrien Lepage, global sales director of display advertising at Solocal Group. “We are delighted to see the real results already achieved by the expanding portfolio of brands incorporating this into their performance-based advertising strategies.”
Solocal Group’s Horyzon Media introduces Guaranteed Visit Duration to enhance display advertising campaignsOctober 16, 2014
New display advertising offering has already been adopted by leading international brands, and provides a unique way of accounting for your visitors to the length of navigation
London, United Kingdom, 16th October 2014 – Solocal Group , market leader in cost effective multichannel marketing, has today announced that its display advertising arm, Horyzon Media, has launched Guaranteed Visit Duration to facilitate performance- based advertising campaigns for brands and retailers.
Available internationally, Solocal Group’s latest digital offering is already being implemented by a variety of major global brands, including Mattel, Numéricable, Bayer Bepanthen and L’Oréal through its subsidiaries such as Garnier, L’Oréal Paris and Maybelline.
The solution works by displaying banner advertisements on more than 50,000 related websites, directing visitors to a landing page when the banner is clicked. Unlike other display advertising standard business models , brands and retailers are only charged when a visitor has stayed on the landing page for an agreed duration, which can be from 5 to 20 seconds or more. This solution ensures that brands and retailers are only charged for visitors who show sufficient engagement with their site. Fully customisable, the solution does not require any additional technical pre-requisite, making it easy to implement.
Adrien Lepage, Global Sales Director, Display Advertising at Solocal Group, commented : “The launch of Guaranteed Visit Duration signifies the continued growth of our international display advertising offerings. We are delighted to see the real results already achieved by the expanding portfolio of brands incorporating this into their performance-based advertising strategies.”
Solocal Group aims to help brands and retailers take advantage of the influence digital media has on in-store sales, combining online content, advertising, geolocation and transactional services that connect customers to brands.
UK activity for Solocal Group is ever-increasing and the company is proud to be exhibiting its digital marketing solutions at AdTech later this month. Adrien Lepage will also be speaking at the event on 21st October to share valuable insight into global multi-device advertising campaigns.
PR contact for Solocal Group UK
Elisabeth Goossens / Lucy Mulvin
+44 (0)207 751 4444