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Retail Gazette – Personal shopping services are improving

November 20, 2014

Retail gazette

Fashion retailer Oasis this week announced the appointment of multi-channel marketing company Solocal Group, to launch ‘My Personal Stylist’ – its personalised shopping service.

Through Solocal’s real-time booking platform Timendo, Oasis customers can now arrange in-store personal shopping appointments 24 hours a day, 7 days a week. Visitors to Oasis’ website will be able to book a consultation with a personal stylist across 15 flagship stores in the UK via Timendo. The online booking solution also lets each store control their own calendar in order to arrange appointments convenient for both the personal shopper and the customer.

Oasis does well in embracing omni-channel initiatives, from 90 minute and nominated time slot deliveries to mobile gift vouchers, it offers a fairly enriched shopping experience. Now the contemporary fashion brand has directed attention to its personal shopping service.

Personal shopping services have been a longstanding preserve of high-end retailers and department stores, now non-luxury brands are adopting the concept to deepen connections with customers and drive sales.

Mirroring the mood of nightclub and gentleman’s clubs’ atmospheres, brands like Selfridges and even premium shopping destination Westfield, have invested a considerable amount on personal styling environments for shopping and socialising

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Retail systems – Oasis gets personal with Timendo tech

November 19, 2014

Retail_syst

Solocal Group UK’s Timendo solution has been selected by Oasis as it launches its My Personal Stylist service. Visitors to Oasis’ website can book a consultation with a personal stylist in 15 stores across the UK and Ireland; the platform also lets each store control their own calendar.

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Drapers – Oasis offers 24/7 online booking for in-store styling service

November 19, 2014

Drapers

Oasis has set up an online booking service enabling customers to make in-store personal styling appointments at any time of the day or night.

Visitors to the Oasis website can use the real-time appointment booking platform, provided by Solocal Group, to set up a consultation with a personal stylist in 15 stores across the UK and Ireland. The platform lets each store control their own calendar, allowing them to manage stylists’ timetables and arrange appointments convenient to both Oasis and the customer.

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Solocal Group UK appointed by Oasis, the contemporary fashion brand, to develop dynamic online booking service

November 18, 2014

As part of the nationwide launch of Oasis’ ‘My Personal Stylist’ service,customers can now book styling appointments online in real-time, improving customer satisfaction and driving footfall to Oasis stores.


London, United Kingdom, 18th November 2014 – Solocal Group UK, market leader in cost effective multichannel marketing, has today announced that its online booking solution, Timendo, has been selected by leading fashion retailer Oasis to launch the brand’s My Personal Stylist service nationwide.

Utilising Solocal Group’s s industry-leading platform, Oasis has launched a dynamic online booking serv

ice enabling online customers to book in-store personal shopping appointments 24 hours a day.

Whilst one-to-one personal shopping appointments have traditionally only been offered by luxury fashion retailers, in launching the My Personal Stylist service, Oasis customers are able to benefit from a uniquely personalised shopping experience in store. Via Solocal Group’s real-time appointment booking platform, visitors to Oasis’ website can book a consultation with a personal stylist in 15 stores across the UK and Ireland. The platform also lets each store control their own calendar, allowing them to manage stylists’ timetables and arrange appointments convenient to both Oasis and the customer.

Consumer needs are at the heart of the My Personal Stylist service, encouraging customers to engage with the brand in new ways, helping to drive customer conversion, increase order value, raise store footfall and boost brand loyalty, all while directly improving the overall consumer shopping experience.

Briony Garbett, Head of Customer Experience and E-commerce at Oasis, commented;

We’re thrilled to be partnering with Solocal’s Timendo to launch Oasis’ My Personal Stylist service nationwide. Oasis is well known for embracing innovative omni-channel initiatives to respond to the ever evolving shopping needs of our customers. Offering a 24/7 online booking facility that can be directly managed by our individual stores, demonstrates our commitment to delivering a successful and comprehensive customer journey.

Bruno Berthezene, Solocal Group UK Country Manager commented:

My Personal Stylist is a real innovation for the high street and for customer service, and we’re delighted to have been chosen by Oasis to develop this exciting new platform. By deploying a personal shopping experience which can be booked online in real-time, Oasis really stands out in the market, and we’re excited to see the great results the platform looks set to generate.

Solocal Group aims to help brands and retailers take advantage of the influence digital media has on in-store sales, combining online content, advertising, geolocation and transactional services that connect customers to brands.


PR contact for Oasis

Lindsay Butcher, Oasis PR Manager
0207 452 1100 / lindsay.butcher@oasis-stores.co.uk
Press Portal: www.oasis-press.com


PR contact for Solocal Group

Lucy Mulvin / Katie Finn
Liberty Comms
solocal@libertycomms.com
+44 (0)207 751 4444


Essential Retail – Fashion retailer Oasis links channels with personal stylist service

November 18, 2014

essential retail

Womenswear retailer Oasis has launched an online personal stylist booking facility, which allows its customers to choose a store in which to receive the service.

High street fashion retailer Oasis has launched an e-booking service that allows its online customers to organise in-store personal shopping appointments 24 hours a day.

The ‘My Personal Stylist‘ service has been rolled out as the womenswear brand looks to drive customer conversion, increase order value and boost store footfall.

Oasis’s new service represents the latest example of a retailer finding a way to merge its separate channels and ensure it is offering a joined-up approach to serving customers. Indeed, Ikea’s business solutions manager Lars Gunnarsson said last week that retailers need to stop thinking in channels because it is not something that shoppers themselves consider when making a purchase with a brand.

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The Drum – Oasis opens online booking service My Personal Stylist to offer shoppers in-store advice

November 18, 2014

the drum

Fashion retailer Oasis has opened an online booking service, designed to let online customers book in-store personal shopping appointments 24 hours a day.

The My Personal Stylist service lets visitors to Oasis’ website book a consultation with a personal stylist in 15 stores across the UK and Ireland.

It also lets each store control its own calendar and allows them to manage their styllists’ timetables and arrange appointments convenient to both Oasis and the customer.

Briony Garbett, head of customer experience and e-commerce at Oasis, said the service reflects the retailer’s attitude when it comes to implementing omnichannel experiences.

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