Solocal Group UK launches Local Ideas blog and creative business initiative sharing platformJuly 14, 2014
Solocal Group, market specialist in cost effective multichannel marketing, has today announced the launch of its Local Ideas blog and professional resource in the UK. With multiple contributions published weekly across 26 different business sectors, the blog brings the business community together by providing a platform for creative initiatives and inspiration in retail and service businesses.
Professionals are able to share their own success stories and creative ideas surrounding a wide variety of innovations impacting positively on customer experience. These innovations include the use of new technologies, fresh marketing initiatives, disruptive retail concepts, inventive in-store services and innovative advertising campaigns. The blog showcases examples of these smart initiatives, from the simplest to the most bold, from a diverse range of brands, retailers and service providers. The UK launch follows the success of Idées Locales, the award winning* French edition of the blog, which originally launched in 2012.
Bruno Berthezene, Solocal Group UK Country Manager, commented: “Solocal Group has historical expertise in local digital communication and through Local Ideas is able to act as a partner for brands and retailers seeking advice and support in the development of their business through innovation. The ambition of the blog is to stimulate entrepreneurial creativity and provide an essential resource to help businesses thrive and differentiate themselves from the competition in a highly competitive multichannel environment. Particularly, it is Solocal Group’s belief that combining the best of online and offline worlds will allow to offer a great customer experience, which should be the ultimate goal for businesses.”
PR contact for Solocal Group UK
Elisabeth Goossens / Lucy Mulvin
+44 (0)207 751 4444
GMA – Strategies by L’Oréal, Fendi, Clarks and Tag Heuer to drive in-store sales: showcased at eventJune 23, 2014
Thirty-nine per cent of offline sales are influenced by online browsing, case studies showcased at a recent fashion event have showed.
Multichannel marketing firm, Solocal Group UK, revealed the top trends in digital strategy being leveraged by major fashion and luxury retailers to convert online researchers to in-store customers.
Showcasing presentations and case studies from L’Oréal, Fendi, Clarks and Tag Heuer, the recent Solocal UK event demonstrated the current gap between online and offline purchasers. It also highlighted the power that digital strategies, including SEO, online store locators, data capture and social media have to influence in-store purchases, and the success that Solocal’s solutions have achieved for clients.